See it live!

 http://www.nytimes.com/

Its sort of amazing to see it sync together so well.  I am honestly in awe to see it work that well.  I wonder if its a programming trick or something.

Right now, banner ads have a problem, they all have pretty bad performance rates, and this is due to the ads themselves pretty much sucking.  The problem being, everyone just sees an ad space the same way they see a commercial.  this is all you can really do, the closest to innovation is something like hte orbitz minigames.  yet, when you see an advertisement like this, what it shows is that there is a lot of creative space out there, creative space which has not been explored.  There is currently a void in creative advertisements, the first companies to excel at it will hit it big.  The first companies who hire these creative gurus will find themselves with ads like Apples.

On a side note, wouldn’t it be nice if there was a standardized web page design for ad spaces?

Always a 728×90 on top, always a 300×350 on the side?  Right now, something like this almost has to be designed from the ground up for the specific site.